Privacy Policy

1. Information We Collect

When you contact PoolCare GTA or submit a request through our website, we may collect information such as:

• Full name
• Phone number
• Email address
• Service address
• Requested service
• Pool size or other pool-related information
• Information you provide in the additional details or message field
• Other information you voluntarily provide when communicating with us

Our website may also automatically collect certain technical information, such as your IP address, browser and device information, pages visited, referral source, and general website usage information through cookies or analytics technologies.

2. How We Use Your Information

We may use personal information to:

• Respond to quote requests and service inquiries
• Contact you regarding requested pool services
• Schedule or coordinate services
• Prepare estimates or service information
• Provide customer support
• Maintain records relating to customer inquiries and services
• Improve our website, services, and customer experience
• Analyze website usage and performance
• Protect our website and business from fraud, misuse, or security threats
• Meet applicable legal, accounting, and regulatory requirements

We will not use personal information for purposes that are materially different from those described above without obtaining additional consent where required.

3. Consent

By voluntarily providing personal information through our website, by telephone, email, or other communication channels, you consent to our collection, use, and handling of that information for the purposes associated with your request.

You may withdraw your consent where permitted by law. Withdrawal of consent may affect our ability to provide certain services or respond to certain requests.

Consent to receive promotional or marketing communications, where applicable, will be handled separately from communications required to respond to a quote request or provide a requested service.

4. Cookies and Analytics

Our website may use cookies and similar technologies to operate the website, understand website traffic, measure performance, and improve the user experience.

We may use third-party analytics services, including Google Analytics, which may collect information about how visitors interact with our website.

Where required, users may be provided with choices regarding non-essential cookies or analytics technologies.

Browser settings may also allow users to restrict or disable certain cookies. Disabling cookies may affect some website functionality.

5. Sharing of Personal Information

PoolCare GTA does not sell or rent personal information.

We may provide personal information to trusted service providers when necessary to operate our business or website, such as:

• Website hosting providers
• Website analytics providers
• Email and communications providers
• Form processing and website infrastructure providers
• Professional advisers or other service providers where reasonably necessary

These providers are expected to use personal information only for the services they provide to PoolCare GTA and to maintain appropriate safeguards.

We may also disclose information where required or permitted by applicable law, legal process, or government authority.

6. Processing Outside Canada

Some of the technology and service providers used by PoolCare GTA may store or process information outside Canada, including in the United States.

When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement, governmental, or national security authorities in accordance with applicable law.

PoolCare GTA remains responsible for personal information under its control and takes reasonable measures when working with third-party service providers.

7. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to:

• Fulfil the purposes for which it was collected
• Maintain appropriate business and customer records
• Meet legal, accounting, tax, or regulatory obligations
• Resolve disputes or enforce agreements where necessary

Information that is no longer reasonably required will be deleted, anonymized, or otherwise securely disposed of where appropriate.

8. Security

PoolCare GTA uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, misuse, alteration, loss, or destruction.

However, no internet transmission, electronic storage system, or security system can be guaranteed to be completely secure.

9. Accessing or Correcting Your Information

You may contact PoolCare GTA to request access to personal information we hold about you or to request that inaccurate or incomplete information be corrected.

We may need to verify your identity before processing certain privacy-related requests.

You may also contact us regarding questions or concerns about how your personal information is handled.

10. Marketing Communications

PoolCare GTA may send promotional email or electronic communications only where permitted by applicable law and where appropriate consent or another lawful basis exists.

Marketing communications will provide an appropriate method to unsubscribe.

Service-related communications, quote responses, appointment information, and other communications necessary to provide requested services are not considered promotional communications.

11. Third-Party Websites

Our website may contain links to third-party websites or services.

PoolCare GTA is not responsible for the privacy practices, security, or content of third-party websites. We encourage users to review the privacy policies of third-party services before providing personal information to them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technologies, business practices, or legal requirements.

The most recent version will be posted on our website together with its effective date.

13. Contact Us

PoolCare GTA has designated responsibility for privacy matters to its Privacy Officer.

For questions, privacy requests, corrections, or concerns regarding this Privacy Policy or your personal information, please contact: